This was my 2020 quarantine project. I wanted to create something completely different from the other brand. Focusing on being able to reach and relate to a larger audience of people, I came up with this brand.

The name in English means brave, once I had the name and vision of the brand I contacted a graphic designer to create a couple of illustrations for it. The next step was to produce some garments and hire a photographer that would be able to capture the feel of the brand.

As seen below from the lookbook, I believe he captured exactly what I was looking for, I did send him a mood board as a reference.

I also wanted to create some gym clothes, so I worked with a manufacturer overseas through Alibaba to create some samples on shorts and muscle tees which can also be seen below. (Please note that the photos of the muscle tee and shorts were a seperate shoot from the original launch campaign)