SF Market started as a side hobby — I was designing and making things for myself, like shirts and small-batch collectibles (cassettes, VHS, etc.). Because of production minimums, I’d end up with extras and started selling them on platforms like Depop and eBay. I also began posting the pieces on Instagram, which slowly turned into its own page and community, and eventually led to launching a standalone website.

Since then, StealFist has grown into a brand built around fun, limited-run products. I’ve worked with artists, manufacturers, and influencers across different scenes to help bring releases to life, some of which have gone viral on Instagram and TikTok.

What I Worked On

• Creative Direction
  Led the overall creative vision for StealFist Market, from branding and graphic design to product concepts and visual storytelling. Ensured every release stayed aligned with the tone, aesthetics, and identity of the brand.

• Product Development
  Developed apparel and collectible products from concept to production, coordinating with vendors and manufacturers on materials, pricing, timelines, and packaging to bring each collection to life.

• Ecommerce & Operations
  Built and managed the Shopify storefront, handling product listings, launches, order fulfillment workflows, customer support, and ongoing site updates. Optimized the store to support timed drops and smooth purchasing experiences.

• Marketing & Community Growth
  Promoted releases through organic marketing across platforms like Instagram, Reddit, and niche forums. Collaborated with artists, designers, and influencers to expand reach and build genuine community engagement.

• Talent & Collaboration
  Scouted and worked with freelance designers, photographers, and creatives to develop artwork, lookbooks, and campaign visuals that elevated each release.